27/28 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 27 of 28 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multi-grain cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 bht vitamins & minerals: vitamin b1
May cause chromosomal damage; absorbed through skin.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn, wheat and whole grain oat flour, sugar, corn syrup, salt, apple juice concentrate, dried apples, natural flavor, milled corn, modified corn starch, cinnamon, yellow 6, baking soda, red 40, yellow 5, blue 1. bht (to preserve freshness). vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate and ascorbic acid), vitamin d, calcium carbonate, reduced iron, zinc (zinc oxide).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent