—Limited data

17/18 ingredients recognized

Ingredient safety56

Formulation quality62

Contaminant risk100

Label transparency46

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Meijer

Essential M, Toasted Rice Cereal

Name: Essential M, Toasted Rice Cereal
Brand: Meijer

Food & Grocery Breakfast & Cereal0708820494756

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

bht added to preserve freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

wheat gluten

Isolated wheat protein; can drive gut inflammation; removed from bran and germ

Full ingredient list

Rice, wheat gluten, sugar, defatted wheat germ, salt, corn syrup, malt flavoring, bht added to preserve freshness. vitamins and minerals: ferric orthophosphate (iron), sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamine mononitrate (vitamin b1), folic acid, vitamin a palmitate, vitamin b12.