How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 27 of 27 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Whole Wheat And Rice Cereal
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Flagged concerns
partially hydrogenated soybean oil
Contains trans fats; strongly linked to cardiovascular disease.
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
bht vitamins & minerals: vitamin b1
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
contains or less of: dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Whole grain wheat, sugar, rice flour, canola oil and/or partially hydrogenated soybean oil, fructose, maltodextrin, contains 2% or less of: dextrose, salt, cinnamon, soy lecithin, trisodium phosphate, annatto, caramel color, natural flavor, bht (to preserve freshness). vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), vitamin b3 (niacin), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate), vitamin d, reduced iron, zinc oxide, calcium carbonate.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent