20/21 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened rice cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht added to preserve freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, corn syrup, canola oil, salt, contains 1% or less of natural and artificial flavor, yellow 5, yellow 6, red 40, blue 1, bht added to preserve freshness. vitamins and minerals: niacinamide (vitamin b3), vitamin a palmitate, reduced iron, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), vitamin d, thiamin mononitrate (vitamin b1) vitamin b12, folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
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97Excellent