
18/20 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Wheat Bran Flakes cereal
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Flagged concerns
high fructose corn syrup
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
whole grain wheat, wheat bran, sugar, high fructose corn syrup, salt, malt flavoring, vitamins and minerals: sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), niacinamide, zinc oxide, reduced iron, calcium pantothenate, vitamin a palmitate, pyridoxine hydrochloride, riboflavin, thiamin mononitrate, folic acid, vitamin b12 and vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent