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Theme
71Good
Ingredient safety61
Formulation quality68
Contaminant risk100
Label transparency60
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal crispy rice

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, corn syrup, salt. vitamins and minerals: ferric orthophosphate (source of iron), sodium ascorbate (vitamin c), niacinamide (vitamin b3), zinc oxide (source of zinc), folic acid, riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, thiamin mononitrate (vitamin b1), vitamin b12, vitamin d3.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.