20/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Apple Bits Multigrain Rings Cereal
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Flagged concerns
fd&c yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
fd&c red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
fd&c blue 1
May cause chromosomal damage; absorbed through skin.
retinyl palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn flour, wheat flour, sugar, oat flour, salt, corn starch, natural and artificial apple flavor, artificial and natural cinnamon flavor, zinc sulfate (zinc), ferric orthophosphate (iron), fd&c yellow 5 (tartrazine), bht (preservative), fd&c red 40, fd&c blue 1, niacin (vitamin b3), pantothenic acid (vitamin b5), pyridoxine chlorhydrate (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), retinyl palmitate (vitamin a), folate, cobalamine (vitamin b12).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent