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62Good
Ingredient safety50
Formulation quality53
Contaminant risk100
Label transparency56
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

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Food & GroceryBreakfast & CerealOrganic brandBarcode 0819898011070
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Flagged concerns

safflower oil

Industrial seed oil; high omega-6; refined and oxidation-prone.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

naturally milled cane sugar

High glycemic index; promotes inflammation and metabolic disease.

evaporated cane juice invert syrup

Marketing name for cane sugar; same metabolic profile as sucrose.

Full ingredient list

Whole grain rolled oats, semisweet chocolate (chocolate*, sugar, dextrose, cocoa butter, soy lecithin, vanilla extract), whole grain wheat flour, evaporated cane juice invert syrup, safflower oil, naturally milled cane sugar, pineapple juice concentrate, honey, pear juice concentrate, sea salt, peach juice concentrate, baking soda, soy lecithin, vitamin e to help protect flavor, natural flavor, vanilla extract.

Ingredient analysis