26/30 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 26 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crispy rice cereal, marshmallows, chocolate frosting mix, rainbow confetti sprinkles confetti donut, marshmallows, chocolate
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
titanium dioxide color
Whitening agent; EU-banned as food additive since 2022 (E171) over genotoxicity concerns; nanoparticle accumulation.
red 3
Synthetic dye; FDA-banned from food January 2025; animal carcinogen; thyroid effects.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
Marshmallows: corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 sprinkles: sugar
May cause chromosomal damage; absorbed through skin.
blue 1
May cause chromosomal damage; absorbed through skin.
Full ingredient list
Marshmallows: corn syrup, sugar, food starch-modified (corn), dextrose water, gelatin, natural and artificial flavor, tetrasodium pyrophosphate. crispy rice cereal: rice, sugar, contains 2% or less of salt, malt flavor, vitamins and minerals [reduced iron, niacinamide, vitamin b1 (thiamin hydrochloride), vitamin b6 (pyridoxine hydrochloride), calcium pantothenate, folic acid]. frosting mix: cocoa powder (processed with alkali), natural and artificial flavors, red 40, yellow 5, blue 1. sprinkles: sugar, rice flour, vegetable oil (palm kernel oil and/or palm oil), corn starch, cellulose gum, carrageenan, soy lecithin, titanium dioxide color, yellow 5, red 3, yellow 6, artificial flavor, blue 1.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent