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—Limited data

15/18 ingredients recognized

Ingredient safety50
Formulation quality68
Contaminant risk100
Label transparency43
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Wild Oats Marketing Llc

Oats & Grain Cereal

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Flagged concerns

vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

milled cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice flour, whole oats, milled cane sugar, vegetable oil (canola and/or safflower and/or sunflower oil), barley malt syrup, vanilla bean paste (sugar, vanilla extract, vanilla bean, gum tragacanth), corn flour, rice bran, natural flavor, oat fiber, vanilla extract, amaranth, barley, salt, ascorbic acid, quinoa, mixed tocopherols (natural vitamin e to maintain freshness), stevia leaf extract.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.