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—Limited data

13/15 ingredients recognized

Ingredient safety50
Formulation quality68
Contaminant risk100
Label transparency55
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Wild Oats

Oats & Grain Cereal

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Flagged concerns

vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

milled cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice flour, whole oats, milled cane sugar, vegetable oil (canola and/or safflower and/or sunflower oil), barley malt syrup, natural flavor, corn flour, rice bran, oat fiber, amaranth, barley, salt, ascorbic acid, quinoa, mixed tocopherols (natural vitamin e to maintain freshness).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.