—Limited data

11/13 ingredients recognized

Ingredient safety57

Formulation quality96

Contaminant risk100

Label transparency61

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 13 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Delicious hot power cereal

Food & Grocery Breakfast & Cereal0852958006715

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Flagged concerns

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

organic dark brown sugar

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Pinole (roasted purple maize, cacao, cinnamon), buttermilk powder, organic rice protein concentrate, almond meal, organic dark brown sugar, organic blue agave (inulin fiber), pea protein, tapioca flour, natural flavor, cocoa extract, cinnamon, sea salt, monk fruit extract