—Limited data

5/6 ingredients recognized

Ingredient safety66

Formulation quality88

Contaminant risk100

Label transparency86

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 5 of 6 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Lightly sweetened whole wheat cereal blueberry wheatfuls

Food & Grocery Breakfast & Cereal0883978072503

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Flagged concerns

natural flavor freshness preserved with vitamin e

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, dried blueberries, gelatin, vegetable juice (color), natural flavor. freshness preserved with vitamin e (mixed tocopherols).