75Good
Ingredient safety57
Formulation quality78
Contaminant risk100
Label transparency92
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 7 of 7 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereals safari cocoa crunch sweetened corn puff
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Flagged concerns
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn flour, sugar, cocoa processed with alkali, salt, calcium carbonate, caramel color, natural flavor.