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Theme
62Good
Ingredient safety50
Formulation quality53
Contaminant risk100
Label transparency56
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Bear River Valley

Sweetened whole grain wheat & corn cereal

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Flagged concerns

sunflower oil

Industrial seed oil; high omega-6; refined and oxidation-prone when heated.

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

dextrose

Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike

sugar

High glycemic index; promotes inflammation and metabolic disease.

fructose

Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake

brown sugar syrup

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Corn meal, whole grain wheat, sugar, molasses, sunflower oil and/or canola oil, fructose, corn starch, brown sugar syrup, honey, salt, baking soda, calcium carbonate, soy lecithin, dextrose, trisodium phosphate.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.