21/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Poppin' Pebbles, Sweetened Rice Cereal With Poppin' Pieces, Burstin' Berry
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Flagged concerns
hydrogenated vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
red 3
Synthetic dye; FDA-banned from food January 2025; animal carcinogen; thyroid effects.
yellow 6 vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, poppin' pieces [ powdered sugar (sugar, corn starch), carbonated crystals (sugar, lactose, corn syrup solids, carbon dioxide), rice flour, dextrose, fractionated palm kernel oil, sugar, corn flour, calcium carbonate, natural and artificial flavor, salt, nonfat yogurt powder (cultured nonfat milk), soy lecithin, nonfat dry milk, yellow 5 lake, blue 1 lake), hydrogenated vegetable oil (coconut and palm kernel oils), salt, contains less than 0. 5% of natural and artificial flavor, red 40, red 3, blue 1, yellow 6. vitamins and minerals: niacinamide, reduced iron, zinc oxide (source of zinc), vitamin b6, vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent