—Limited data

22/26 ingredients recognized

Ingredient safety50

Formulation quality15

Contaminant risk100

Label transparency14

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Post Foods Llc

Fruity Pebbles, Sweetened Rice Cereal

Name: Fruity Pebbles, Sweetened Rice Cereal
Brand: Post Foods Llc

Food & Grocery Breakfast & Cereal0884912002938

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Flagged concerns

bha

Listed as possible carcinogen; endocrine disruptor; animal carcinogen.

hydrogenated vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

yellow 5

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

rice, sugar, hydrogenated vegetable oil (coconut and palm kernel oils), salt, contains less than 0,5% of natural amd artificial flavor, red 40, yellow 6, turmeric oleoresin (color), blue 1, yellow 5, blue 2, bha (to help protect flavor), vitamins and minerals: sodium ascorbate (source of vitamin c), ascorbic acid (vitamin c), niacinamide, reduced iron, zinc oxide (source of zinc), vitamin b6, vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d,