22/26 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole grain cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
sunflower oil
Industrial seed oil; high omega-6; refined and oxidation-prone when heated.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, whole grain barley, whole grain rolled oats, sugar, rice flour, brown sugar, canola oil, corn syrup, wheat flour, malted barley flour, salt, flaxseed meal, whey (from milk), kiwi juice concentrate, strawberry juice concentrate, sunflower oil, raspberry juice concentrate, probiotic (bacillus coagulans gbi-30 6086), natural flavor, blueberry juice concentrate, mixed tocopherols (to maintain freshness), red beet concentrate (color), elderberry juice concentrate (color), raspberry powder (color). vitamins and minerals: reduced iron, zinc oxide (source of zinc).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent