31/33 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 31 of 33 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole grain cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
natural flavor bht added to packaging material to preserve product freshness vitamins
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, whole grain rice, sugar, whole grain rolled oats, brown sugar, defatted wheat germ, canola oil, almonds, chocolatey chunks [sugar, palm kernel and palm oil, cocoa powder, cocoa (processed with alkali), dextrose, soy lecithin, reduced mineral whey powder (from milk), salt, natural flavor], whole grain barley, corn syrup, pea protein, wheat flour, corn meal, malted barley flour, rice flour, tapioca starch, oat fiber, cocoa (processed with alkali), salt, whey, wildflower honey, natural flavor. bht added to packaging material to preserve product freshness. vitamins and minerals: reduced iron, niacinamide, zinc oxide (source of zinc), vitamin a palmitate, vitamin b6, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent