13/14 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 14 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Shredded Wheat, Crunch!, Cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
caramel color bht is added to the packaging material to preserve product freshness
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
sugar
High glycemic index; promotes inflammation and metabolic disease.
invert sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, whole grain rolled oats, invert sugar, rice flour, canola oil, salt, barley malt extract, molasses, corn syrup, whey (from milk), natural and artificial flavor, caramel color. bht is added to the packaging material to preserve product freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent