How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 27 of 27 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal
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Flagged concerns
high fructose corn syrup
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Corn flour, sugar, brown sugar, rice flour, coconut oil, oat flour, salt, rolled oats, wheat flour, high fructose corn syrup, graham flour, honey, artificial flavor, vegetable oil (soybean, palm, palm kernel oil with tbhq for freshness), sodium ascorbate, baking soda, niacinamide*, reduced iron, zinc oxide, barley malt, soy lecithin, vitamin a palmitate, thiamin mononitrate*, bht (a preservative) pyridoxine hydrochloride*, riboflavin*, folic acid*, niacin*.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent