28/30 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 28 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole grain cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht added to packaging material to preserve product freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavors
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
whole grain wheat, rice, whole grain rolled oats, sugar, brown sugar, almonds, canola oil, corn syrup, wheat flour, malted barley flour, corn meal, salt, whey (from milk), wildflower honey, caramel color, cinnamon, natural and artificial flavors, bht added to packaging material to preserve product freshness, vitamins and minerals: reduced iron, niacinamide, zinc oxide (source of zinc), vitamin a palmitate, vitamin b6, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent