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—Limited data

17/21 ingredients recognized

Ingredient safety57
Formulation quality10
Contaminant risk100
Label transparency32
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Post Consumer Brands Llc

Sweetened rice cereal with marshmallows and real cocoa

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

caramel color

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, artificial flavor, yellows 5 & 6, blue 1, red 40), coconut oil, cocoa (processed with alkali), corn syrup, salt, caramel color, natural and artificial flavor, citric acid. vitamins and minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, reduced iron, zinc (zinc oxide).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.