17/21 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened rice cereal with marshmallows and real cocoa
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Flagged concerns
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, artificial flavor, yellows 5 & 6, blue 1, red 40), coconut oil, cocoa (processed with alkali), corn syrup, salt, caramel color, natural and artificial flavor, citric acid. vitamins and minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, reduced iron, zinc (zinc oxide).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent