How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Great Grains Cereal Blueberry Morning imp
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Flagged concerns
expeller pressed canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
natural flavor bht added to preserve freshness vitamins
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
cane sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, rice, cane sugar, dried blueberries (blueberries, invert sugar, glycerin, sunflower oil, natural flavor), whole grain rolled oats, almonds, expeller pressed canola oil, salt, barley malt extract, rice syrup, molasses, caramel color, natural flavor. bht added to preserve freshness. vitamins and minerals: niacinamide (vitamin b3), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d3, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
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97Excellent