19/21 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Naturally & Artificially Flavored Rice Cereal with Real Cocoa
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
canola
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
bht added to preserve freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
contains or less of: caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
rice, sugar, canola and/or soybean oil, cocoa (processed with alkali), salt, contains 1% or less of: caramel color, natural and artificial flavor, bht added to preserve freshness, vitamins and minerals: niacinamide (vitamin b3), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d3, vitamin b12,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent