16/18 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened rice cereal
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Flagged concerns
hydrogenated vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, hydrogenated vegetable oil (coconut and palm kernel oils), cocoa (processed with alkali), salt, caramel color, natural and artificial flavor. vitamins and minerals: niacinamide, reduced iron, zinc oxide (source of zinc), vitamin b6, vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent