—Limited data

10/11 ingredients recognized

Ingredient safety65

Formulation quality82

Contaminant risk100

Label transparency72

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 10 of 11 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Frosted shredded wheat cereal, frosted shredded wheat

Food & Grocery Breakfast & Cereal0884912284051

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Flagged concerns

bht vitamins & minerals: vitamin b1

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, contains 2% or less of: gelatin, bht (to preserve freshness). vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, reduced iron, zinc (zinc oxide).