—Limited data

14/15 ingredients recognized

Ingredient safety60

Formulation quality50

Contaminant risk100

Label transparency57

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal, strawberry

Food & Grocery Breakfast & Cereal0884912285935

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Flagged concerns

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1 bht added to preserve freshness vitamins

May cause chromosomal damage; absorbed through skin.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, gelatin, natural and artificial flavor, red 40, blue 1. bht added to preserve freshness. vitamins and minerals: reduced iron, niacinamide (vitamin b3), folic acid, zinc oxide (source of zinc), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin b12.