How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 12 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Frosted shredded wheat cereal, original
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Flagged concerns
bht vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, contains 2% or less of: gelatin, bht (to preserve freshness). vitamins and minerals: thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), niacinamide (vitamin b3), pyridoxine hydrochloride (vitamin b6), folic acid, vitamin b12, reduced iron, zinc oxide.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent