—Limited data

8/9 ingredients recognized

Ingredient safety60

Formulation quality56

Contaminant risk100

Label transparency78

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 8 of 9 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Shredded wheat cereal, frosted chocolate strawberry

Food & Grocery Breakfast & Cereal0884912292483

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Flagged concerns

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, dark chocolate chips (sugar, unsweetened chocolate, cocoa butter, soy lecithin, vanilla extract), cocoa (processed with alkali), gelatin, natural and artificial flavor, red 40, blue 1. vitamin e (mixed tocopherols) added to preserve freshness.