21/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Peanut butter & chocolate sweetened rice cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
bht added to preserve freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, peanut butter (peanuts, dextrose. hydrogenated vegetable oil (cottonseed, soybean, canola), salt), dextrose, canola oil, salt, cocoa processed with alkali, natural and artificial flavor, molasses, caramel color, bht added to preserve freshness. vitamins and minerals: niacinamide (vitamin b3), reduced iron, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d3, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent