11/16 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fruity pebbles fruit sweetened rice cereal
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Flagged concerns
bha
Listed as possible carcinogen; endocrine disruptor; animal carcinogen.
hydrogenated vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
rice, sugar, hydrogenated vegetable oil (coconut and palm kernel oils), salt, contains less than 0,5% of natural and artificial flavor, red 40, yellow 6, turmeric oleoresin (color), blue 1, yellow 5, blue 2, bha (to help protect flavor), vitamins and mine
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent