How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 25 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Rice Cereal Natural and Artificial Fruit Flavor
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Flagged concerns
Canola Oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
Soybean Oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
Yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
Yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
Red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
Blue 1
May cause chromosomal damage; absorbed through skin.
BHT
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
Artificial Flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
Natural Flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Vitamin A Palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Full ingredient list
Rice, Sugar, Canola Oil, Soybean Oil, Salt, Natural Flavor, Artificial Flavor, Red 40, Yellow 5, Yellow 6, Blue 1, Turmeric Oleoresin, BHT, Sodium Ascorbate, Ascorbic Acid (Vitamin C), Niacinamide (Vitamin B3), Reduced Iron, Zinc Oxide, Vitamin A Palmitate, Pyridoxine Hydrochloride (Vitamin B6), Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid, Vitamin D3, Vitamin B12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent