16/18 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
is: whole grain oat flour, sugar, corn flour, whole wheat flour, rice flour, salt, calcium carbonate, disodium phosphate, reduced iron, niacinamide*, bht (to preserve freshness), yellow 5, yellow 6, thiamine mononitrate*, riboflavin", pyridoxine hydrochloride*, folic acid*, *one of the b vitamins,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent