—Limited data

14/16 ingredients recognized

Ingredient safety63

Formulation quality88

Contaminant risk100

Label transparency51

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Crispy toasted rice cereal

Food & Grocery Breakfast & Cereal4099100027891

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Flagged concerns

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, contains 2% or less of each of the following: barley malt extract, salt. vitamins and minerals: vitamin c (sodium ascorbate), iron (ferric orthophosphate), vitamin a (palmitate), niacinamide, mixed tocopherols (to preserve freshness), zinc (zinc oxide), vitamin b1 (thiamine mononitrate), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), folic acid, vitamin b12 (cyanocobalamin).