—Limited data

19/22 ingredients recognized

Ingredient safety50

Formulation quality10

Contaminant risk100

Label transparency29

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal

Food & Grocery Breakfast & Cereal6070600275836

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

sunflower oil

Industrial seed oil; high omega-6; refined and oxidation-prone when heated.

yellow 5 & 6

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

modified corn starch

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

dextrose

Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

whole grain corn, sugar, corn meal, corn syrup, canola oil, sunflower oil, modified corn starch, cocoa processed with alkali, red 40, yellow 5 & 6, blue 1, other color added, dextrose, salt, natural and artificial flavor, gelatin, trisodium phosphate, rosemary extract, vitamins and minerals (tricalcium phosphate, calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), ab vitamin (niacinamide), vitamin e (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3).