19/21 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
kelloggs wednesday cereal
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Flagged concerns
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
contains or less of natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
enriched flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, cocoa processed with alkali, marshmallows (sugar, corn syrup, modified food starch, dextrose, gelatin, natural flavor), enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), whole grain oat flour, oat fiber, contains 2% or less of natural flavor, soluble corn fiber, salt, calcium carbonate, bht for freshness, vitamins and minerals: iron, niacinamide, zinc oxide, vitamin b1 (thiamin hydrochloride), calcium pantothenate, vitamin b6 (pyridoxine hydrochloride), folic acid, contains wheat ingredients,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent