21/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Multi-Grain Cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavors
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Corn flour, sugar, whole grain oat flour, canola oil, brown sugar, salt, natural and artificial flavors (contains strawberry juice concentrate), red 40, turmeric (for color), yellow 6, blue 1, bht (a preservative). vitamins and minerals: niacinamide*, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride*, riboflavin*, folic acid*, thiamin mononitrate*, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent