24/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 24 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fruit frenzy sweetened multi-grain cereal, fruit frenzy
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
contains or less of each of the following: red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, enriched bleached flour (bleached wheat flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), oat fiber, whole grain yellow corn flour, corn flour, whole oat flour, corn dextrin, contains 2% or less of each of the following: red 40, blue 1, salt, turmeric oleoresin (color), natural flavor, yellow 6, annatto extract (color). vitamins & minerals: calcium carbonate, sodium ascorbate, vitamin a (palmitate), niacinamide, zinc (zinc oxide), iron (reduced iron), reduced iron vitamin b12 (cyanocobalamin), vitamin d (cholecalciferol), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamine hydrochloride), vitamin b2 (riboflavin), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent