18/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Hokus pokus sweetened oat cereal with marshmallows, hokus pokus
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oat flour (includes the oat bran), marshmallows (sugar, corn syrup, dextrose, modified food starch, gelatin, artificial and natural flavor, yellow 5 & 6, red 40, blue 1), sugar, wheat starch, corn syrup, salt, calcium carbonate, color added, dicalcium phosphate, trisodium phosphate, artificial flavor, vitamin c (sodium ascorbate), zinc and iron (mineral nutrients), a b vitamin (niacinamide), bht (a preservative), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin mononitrate), vitamin a palmitate, a b vitamin (folic acid), vitamin b12, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
