6/9 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 6 of 9 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Bite size strawberry frosted shredded wheat cereal, strawberry frosted
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Flagged concerns
color bht added to packaging material to help preserve freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, strawberry flavored bits (sugar, corn cereal, corn syrup, palm oil, corn starch, ferric orthophosphate [iron], niacinamide, zinc oxide, pyridoxine hydrochloride, riboflavin [vitamin b2], thiamin mononitrate [vitamin b1], folate, vitamin b12), natural and artificial flavor, color [red 40 lake]), gelatin, artificial flavor, color (red 40). bht added to packaging material to help preserve freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent