23/27 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 27 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fruit frenzy sweetened multi-grain cereal, fruit frenzy
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Flagged concerns
high oleic canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
bht vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, high oleic canola oil, salt, dicalcium phosphate, natural flavor (orange, lemon, cherry, blueberry, raspberry, lime and other natural flavors), red #40, blue #1, yellow #6, yellow #5, bht (a preservative). vitamins and minerals: calcium carbonate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent