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Theme
52Fair
Ingredient safety50
Formulation quality37
Contaminant risk100
Label transparency10
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 32 of 32 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Apple loons, sweetened multi-grain apple cereal, apple

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Flagged concerns

yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

blue 1 vitamins & minerals: calcium carbonate

May cause chromosomal damage; absorbed through skin.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, salt, dicalcium phosphate, degermed corn grits, corn syrup, dried apples, apple juice concentrate, corn starch, cinnamon, palm oil, yellow 6, red 40, sodium bicarbonate, bht (a preservative), turmeric oleoresin (for color), blue 1. vitamins & minerals: calcium carbonate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.