How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 35 of 35 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fruit & yogurt crispy rice & wheat flakes cereal with oat & fruit, fruit & yogurt
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
contains or less of: corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Rice, whole grain wheat, sugar, wheat bran, whole grain rolled oats, brown sugar syrup, wheat dextrin, contains 2% or less of: corn syrup, rice flour, apples, salt, barley malt extract, palm kernel oil, dextrose, wheat flakes, honey, canola oil, nonfat yogurt (cultured nonfat milk), natural flavor, molasses, nonfat dry milk, mixed tocopherols (added to preserve freshness), sunflower lecithin, calcium carbonate, red radish juice concentrate (for color). vitamins and minerals: sodium ascorbate vitamin c), reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.