22/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fruit frenzy sweetened multi-grain cereal with marshmallows, fruit frenzy with marshmallows
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, enriched bleached flour (bleached wheat flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, red 40, yellow 5 and 6, blue 1, sodium hexametaphosphate, natural and artificial flavor), corn flour, whole oat flour, salt, natural flavor, blue 1, red 40, yellow 6, turmeric oleoresin (color), annatto extract (color). vitamins & minerals: calcium carbonate, vitamin c (sodium ascorbate), vitamin a (palmitate), niacinamide, zinc (zinc oxide), iron (reduced iron), vitamin b12 (cyanocobalamin), annatto extract (color), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), vitamin b1 (thiamine hydrochloride), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent