19/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Wheat bran flakes, wheat
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
high fructose corn syrup
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole wheat, wheat bran, sugar, high fructose corn syrup, salt, malt flavoring, vitamins and minerals: sodium ascorbate and ascorbic acid (vitamin c), alpha tocopherol acetate (vitamin e), niacinamide, zinc oxide, reduced iron, calcium pantothenate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), bht (preservative), vitamin a palmitate, folic acid, vitamin b12 and vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.