—Limited data

16/18 ingredients recognized

Ingredient safety49

Formulation quality22

Contaminant risk100

Label transparency45

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened puffed wheat cereal

Food & Grocery Breakfast & Cereal0038000012105

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Flagged concerns

hydrogenated soybean oil

High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

bht has been added to the packaging

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

caramel color

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Sugar, wheat, corn syrup, honey, hydrogenated soybean oil, salt, caramel color, soy lecithin, vitamins: sodium ascorbate (vitamin c), niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), vitamin a palmitate, folic acid, vitamin b12 and vitamin d. to maintain quality, bht has been added to the packaging.