—Limited data

23/32 ingredients recognized

Ingredient safety50

Formulation quality52

Contaminant risk100

Label transparency8

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 32 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened multi-grain cereal, sweetened

Food & Grocery Breakfast & Cereal0038000017209

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Flagged concerns

partially hydrogenated vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

other natural flavors

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Sugar; corn flour; wheat flour; oat flour; partially hydrogenated vegetable oil (one or more of: coconut, cottonseed, and soybean); salt; sodium ascorbate and ascorbic acid (vitamin c); niacinamide; reduced iron; natural orange, lemon, cherry, raspberry, blueberry, lime, and other natural flavors; red #40; blue #2; zinc oxide; yellow #6; turmeric color; pyridoxine hydrochloride (vitamin b6); blue #1; riboflavin (vitamin b2); thiamin hydrochloride (vitamin b1); annatto color; vitamin a palmitate; bht (preservative); folic acid; vitamin b12; vitamin d.