—Limited data

11/13 ingredients recognized

Ingredient safety50

Formulation quality53

Contaminant risk100

Label transparency61

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 13 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Lightly sweetened whole grain wheat cereal

Food & Grocery Breakfast & Cereal0038000027208

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Flagged concerns

high fructose corn syrup

Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, high fructose corn syrup, gelatin, vitamins and minerals: reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), folic acid and vitamin b12.