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—Limited data

17/19 ingredients recognized

Ingredient safety50
Formulation quality53
Contaminant risk100
Label transparency41
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Red berries cereal, red berries

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Flagged concerns

high fructose corn syrup

Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, whole grain wheat, sugar, wheat bran, freeze-dried strawberries, high fructose corn syrup, soluble wheat fiber, salt, malt flavoring, ascorbic acid (vitamin c), reduced iron, alpha tocopherol, niacinamide, pyridoxine hydrochloride (vitamin b6), thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2), vitamin a palmitate, folic acid, vitamin b12.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.